Tuesday 20 February 2018
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Which Characteristics Matter in a Restaurant Franchise?

If you have ever thought about opening a restaurant franchise you will have found that there are many different kinds to choose from. Of course, many also come to realize that the franchises in the food service industry are very attractive.  Indeed, these businesses are fast-paced, ever-changing, and appear to be highly profitable. Unfortunately, though, the latter is not always true. As a matter of fact, most restaurants fail within a few years simply out of undercapitalization alone.

Characteristics Matter in a Restaurant Franchise

Indeed, many people open new businesses in the food service industry without realizing how much money it really takes; and how long it takes to start turning a profit.  But this is also why many people who like the idea of owning a food service establishment opt for owning a franchise instead of starting from scratch. Opening a Ben et Florentine franchise is smart because the initial investment provides you with all the tools you need to succeed.

Now, if you really do want to open a restaurant franchise—and, moreover, you want to be successful—there are three things you need to make sure you establish.  And, fortunately, if you open a franchise, the regulations in place should help you to do just that.


Not only do you want to offer menu items that taste (and look) good, but you want your food to have a consistent flavor.  Also, though, you want your food to stand out from any others that might potentially compete.  Great franchises have developed unique menu items that are easy to duplicate throughout all franchises.


Similar to taste, of course, it is important that a franchise maintain a certain quality.  This is obviously a major key to establishing a company’s place within this highly competitive and fast-changing industry.  More importantly, though, the quality of a company’s product—a food service franchise’s menu items—helps to establish that company’s brand recognition.


Brand Recognition is the single most powerful marketing tool that any company can have. This is a company’s calling card; their market penetration. Brand recognition is achieved by a company’s ability to establish and communicate a concept to the public and then to consistently deliver that promise over a long period of time.  When considering a franchise, this might be the most important characteristic as it will lead the other characteristics in terms of success.